MAC Cosmetics and the MAC AIDS Fund introduce their new Viva Glam spokeswomen: Lady Gaga and Cyndi Lauper. As part of the “From Our Lips” campaign, MAC will introduce Viva Glam Gaga and Viva Glam Cyndi lipsticks. The new lip shades will hit stores March 18. Each lipstick will retail for at $14.00 with 100% of the selling cost donated to the MAC AIDS Fund.
Lady Gaga and Cyndi Lauper join previous spokes-models Fergie, Chloe
Sevigny, Missy Elliot, Christina Aguilera and Pamela Anderson, as the new faces of the MAC AIDS fund.
”They love lipstick. They love fashion. And they want to tell girls all over the world how to keep their love life safe, seductive and satisfying with eyes wide open to the facts about women and HIV/AIDS. These sizzling, sensuous self-created divas are channeling their high-voltage energy for VIVA GLAM and igniting From Our Lips – the new M·A·C Cosmetics VIVA GLAM campaign. In honor of all of the women who are living with the HIV/AIDS virus, and those working to curb its spread, the M·A·C AIDS Fund will announce $2.5 million in donations to fund model programs that address the vulnerabilities and inequities that place women at increased risk for HIV/AIDS.”
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